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Instagram Reels: Video Ideas for Realtors


Video Prospecting - BLOG


Realtors are often unsure of what type of content to produce for their audience. The content you create should be authentic, informative, and educational. Rather than trying to be someone else, be yourself - people want to see the real you. Many realtors believe that content creation has to be expensive, but that's not the case. You can start by creating simple Instagram stories or reels, or go all out with a professionally produced YouTube video.

Content is viewed for two main reasons: entertainment or education. When starting out, consider which category you want your content to fall under. We recommend creating more free content to engage and expand your audience. Need ideas for your Instagram Reels? Check out these Realtor video content concepts to educate your target audience.

  1. A virtual tour of your latest property listing
  2. A before-and-after of a home renovation
  3. Tips for first-time homebuyers
  4. A Q&A session with your followers about the home buying process
  5. Share your favorite local businesses and why you love them
  6. Showcase the best local restaurants in the area
  7. Give a behind-the-scenes look at your day-to-day life as a realtor
  8. Share your favorite design trends 
  9. Highlight the top school districts in the area
  10. Share your favorite outdoor activities in the area
  11. Showcase your favorite parks and recreational areas
  12. Share your favorite home decor tips and tricks
  13. Give a virtual tour of your office
  14. Share your favorite home improvement projects
  15. Highlight the best local farmers markets
  16. Share your favorite DIY home projects
  17. Give a tour of a luxury home
  18. Share your favorite home staging tips
  19. Highlight the best local boutiques
  20. Share your favorite home organization tips
  21. Showcase the best local coffee shops
  22. Share your favorite home security tips
  23. Give a behind-the-scenes look at a home inspection
  24. Share your favorite local hiking trails
  25. Highlight the top neighborhoods in the area
  26. Share your favorite home cleaning hacks
  27. Give a virtual tour of a historical home
  28. Share your favorite home maintenance tips
  29. Highlight the best local dog parks
  30. Share your favorite home automation tips

Remember to keep your Instagram Reels and videos engaging and informative, and always stay true to your brand and values as a realtor.

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